To do what you asked us to. No ads, no profiling.
To take, send and support your orders. The legal basis is our contract with you. We need your name, email and address to do this; without them we can't deliver.
To keep records the law asks for, such as tax and accounting records. The legal basis is a legal obligation.
To run your account and the events you've signed up for (our contract with you), and to answer your messages (our legitimate interest in helping you).
To send the letter, only if you've asked for it (your consent). You can unsubscribe from any email in one click.
To show your star on the public star wall, with the name you sign it with, once it's been checked (your consent, which you can withdraw by asking us to take it down).
To see how the site is used overall, through privacy-friendly analytics that don't use cookies or follow you around the web (our legitimate interest in running a site that works).
Shopify may check orders for signs of fraud. A person here always makes the final call on any order; we don't make decisions about you by automated means alone.